Mezcalo header

Crafting an experiential boutique hotel brand

Mezcalo logo identity
With insights gathered from the workshop and through extensive research, we’ve created an experience that reflects the brand’s soul.

We made sure the entire customer journey not only provides mere enjoyment for the guests, but also instigates actual personal transformation, and adds value to the local community with positive social, economic and sustainable/regenerative initiatives.

Workshop session
MEZCALO IS THE ONLY HEART-CENTERED, PURPOSE-DRIVEN BOUTIQUE HOTEL WITH AN ATTACHED ARTISANAL DISTILLERY + AGAVE FARM ON THE ROLLING HILLS OF THE OAXACAN SIERRA, THAT DELIVERS AUTHENTIC OAXACAN EXPERIENCES.

We celebrate the ancient craft of generational mezcaleros who has watched over the land for centuries, distilling the spirit of mezcal. We co-create with communities around us, whilst supporting sustainable and regenerative initiatives, placing planet and people above pure profitability.

OUR PURPOSE
To be a champion for Mexican culture.


VISION
Elevate public opinion (especially in America) about Mexico and Mexicans, and to positively shape the view of the country and people.


MISSION
We're committed to empowering the local community and promoting their proud heritage through the craft of mezcal production, traditional and contemporary artistic pursuits, and providing authentic, immersive experiences for our guests. We also want to play a part in lifting the socio-economic status of communities in Oaxaca.

CORE VALUES

Our shared purpose brings clarity to our vision + mission.

We honor the heritage and culture of the land we are on.

We celebrate and spread the goodness of Mexican culture and values.

We empower the community with our trade, and ensure an authentic immersive experience for our guests.

We embrace authenticity.

We aspire to transform lives for the betterment of both the local community and visitors.

Visual stylescape showing brand attributes
visual brand collaterals
mezcal bottle packaging design
instagram post design template with brand attributes
sustainability and regeneration imagesself community society world
brand color palette
brand illustrations
VIEW FULL CASE STUDYGET IN TOUCH