We made sure the entire customer journey not only provides mere enjoyment for the guests, but also instigates actual personal transformation, and adds value to the local community with positive social, economic and sustainable/regenerative initiatives.
We celebrate the ancient craft of generational mezcaleros who has watched over the land for centuries, distilling the spirit of mezcal. We co-create with communities around us, whilst supporting sustainable and regenerative initiatives, placing planet and people above pure profitability.
To be a champion for Mexican culture.
Elevate public opinion (especially in America) about Mexico and Mexicans, and to positively shape the view of the country and people.
We're committed to empowering the local community and promoting their proud heritage through the craft of mezcal production, traditional and contemporary artistic pursuits, and providing authentic, immersive experiences for our guests. We also want to play a part in lifting the socio-economic status of communities in Oaxaca.
Our shared purpose brings clarity to our vision + mission.
We honor the heritage and culture of the land we are on.
We celebrate and spread the goodness of Mexican culture and values.
We empower the community with our trade, and ensure an authentic immersive experience for our guests.
We embrace authenticity.
We aspire to transform lives for the betterment of both the local community and visitors.